It's not just what you say. It's how you say it.
I’ve never been much of a numbers person.
At university I barely survived maths, totally sucked at accounting, and wasn’t much better at economics. And despite working at a statistical agency for 20 years I still have no idea how to work out standard deviation. (Or any other deviation for that matter.)
So for years I resisted Microsoft Word’s “Readability …
Learn MoreWhat’s better—long or short?
It’s a topic copywriters love debating, especially over drinks. (We don’t get together very often, so when we do we make the most of it.)
Some will say it needs to be short to meet the needs of today’s “I don’t have time / I have the attention span of a goldfish” generation. And others will …
Learn More
Bill spent ten years editing technical documents for a government department (or, as he puts it, “turning them into something the rest of the organisation could understand”).
He’s now a full-time freelance writer and editor, working on books for publishing companies such as Five Simple Steps.
He’s also edited numerous e-books, and written copy about everything from luxury real estate to renting whitegoods.
Be a part of the conversation, subscribe today – RSS | EMAIL |
|
|
